Boycotting Target refers to the act of abstaining from shopping or promoting the retail giant, as a form of protest against the company’s policies, actions, or statements. The reasons behind these boycotts may vary, from political stances, labor conditions, environmental impact, to cultural or diversity issues.

One example of a boycott campaign against Target is related to a song video that the company released in 2016, featuring a remixed version of the classic tune “It Takes Two” with new lyrics and visuals. The song aimed to promote Target’s brand and summer sales, but it faced backlash from some consumers and advocacy groups who criticized the video for its lack of diversity and cultural appropriation.

Many viewers pointed out that the video featured mostly white, heterosexual, and conventionally attractive individuals, while neglecting or stereotyping other identities and cultures. Moreover, the video included scenes of people wearing Native American headdresses and dancing in a way that some considered disrespectful or insensitive towards Indigenous traditions.

As a result, several social media hashtags and petitions emerged to call for a boycott of Target, using slogans like #BoycottTarget #TargetFail #TargetDoesntCare. Some critics also used parody videos or memes to mock or challenge the original video’s messaging and tone.

Target responded to the controversy by removing the offensive scenes from the video, apologizing for the harm caused, and pledging to do better in terms of diversity and inclusion. However, some activists argued that these actions were not enough, and that Target should prioritize systemic changes and constructive dialogues with marginalized communities.

In conclusion, the boycott of Target has been a contentious issue that has involved various factors and perspectives, including the ethics of consumerism, freedom of expression, and social justice. The song video controversy was a small but symbolic example of how corporate marketing can intersect with cultural politics, and how public backlash can influence corporate responsibility.