XXnamexx is a term that has been circulating on social media and messaging apps in Indonesia, especially among fans of Japanese popular culture and sports. The phrase, which consists of four letters and two numbers, represents the official abbreviation for the Indonesian delegation to the XXIII Asian Games or Asiad in Tokyo, Japan in 2023. XXnamexx stands for “Nama Negara” or “Name of the Country” in Indonesian, followed by “XXIII” for the 23rd edition of the games and “XXIV” for the 24th edition of the games, which will be held in Hangzhou, China in 2022.

Despite its simple and generic nature, XXnamexx has become a viral hashtag and a source of pride and creativity for many Indonesian netizens who are eager to show their support for their national team and showcase their artistic skills. By using XXnamexx in their social media posts, memes, videos, and fan art, they express their enthusiasm, humor, and identity as fans of sports and Japanese culture. Some examples of XXnamexx content include:

 a trend where people create or cosplay their own versions of the Indonesian mascot for the Asiad, called Bhin Bhin, Atung, and Kaka, and use XXnamexx as the caption or hashtag to join the virtual competition.

a genre where people combine Indonesian and Japanese elements in their artworks, such as blending the national flags, costumes, or food, and adding XXnamexx as the signature touch.

 a game where people guess or speculate the medal ranking or the performance of the Indonesian athletes in the Asiad and share their opinions with XXnamexx as the tagline.

 a support group where people encourage and inspire each other to pursue their dreams, overcome their obstacles, and succeed in their passions, citing the spirit and values of sportsmanship and teamwork that the Asiad represents.

The phenomenon of XXnamexx reflects the power and potential of social media to mobilize and connect people across national borders and cultural differences. 

It also shows how sports events can serve as platforms for cultural exchange, economic development, and social cohesion, as they showcase the diversity, creativity, and excellence of the participating nations and inspire the youth to become more active, healthy, and cooperative citizens. By embracing XXnamexx, Indonesians not only express their love for Japan 2023 but also celebrate their own identity and diversity as a nation and as a generation that embraces technology, creativity, and sports.